Customer Success Stories | Newsong Commercial Vehicle Auto Parts Solutions

Products: Bus Compressed Gas Springs, Air Conditioning Fans, PVC Floor Leather and other full-category auto parts

Customer Background

This customer is a well-known commercial vehicle auto parts distributor in the Middle East, serving local bus companies, passenger transport enterprises and repair shops. It has diverse SKU demands, and previously needed to connect with more than ten suppliers, resulting in high procurement management costs and unstable supply quality.

Challenges

1. The customer has many SKU demands and scattered single-batch purchase volumes, requiring suppliers with multi-category integrated supply capacity.
2. The local climate is hot and dry, so products need strong weather resistance.
3. English technical materials are required to support the customer’s local sales and after-sales service.

Newsong Solutions

1. Provided one-stop centralized procurement services, integrating full-category products including thermal management, interior and body parts, with unified customs declaration and delivery, reducing the customer’s procurement and logistics costs.
2. Optimized product formulas and structures for the high-temperature climate in the Middle East to improve aging resistance and high-temperature performance.
3. Equipped with full English product manuals, parameter sheets and installation guide videos to support the customer’s local market promotion.

Project Results

• The number of suppliers the customer connects with was reduced from 12 to 3, and procurement management cost decreased by 40%.
• Since the cooperation, the customer’s sales of related categories have grown at an annual rate of 35%.